Spearheaded by Prime Minister Narendra Modi on May 12, 2020, this campaign envisions an India that is no longer reliant on external nations for its needs. The essence of the movement is to stimulate holistic development across all sectors, empowering the nation to stand firmly on its own. In a world where global respect is earned, only a self-reliant nation can truly safeguard its dignity. Under this initiative, strategic financial support is being channeled towards transforming agriculture, modernizing agricultural infrastructure, enhancing food security, promoting animal husbandry, and shaping the future of the country.

Additionally, India ranks as the fourth-largest automobile market globally, with a robust production capacity across passenger vehicles, commercial vehicles, and two-wheelers. Major companies such as Tata Motors, Maruti Suzuki, Mahindra & Mahindra, Bajaj Auto, and Hero MotoCorp dominate the domestic landscape, contributing substantially to both the local market and exports. The 'Made in India' brand has become increasingly prominent on the global stage, with Indian manufacturers exporting vehicles to various regions, including Africa, Latin America, and Southeast Asia.

Government initiatives have been instrumental in shaping the growth trajectory of the sector. Programs like the Automotive Mission Plan (AMP) 2016–2026 aim to establish India as one of the top three global automobile manufacturers, while the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) initiative promotes the adoption of electric vehicles, positioning the country at the forefront of the global shift towards sustainable mobility. Additionally, the Production Linked Incentive (PLI) scheme encourages domestic manufacturing, attracting significant foreign investment and fostering innovation within the sector.

As the world increasingly gravitates towards electric vehicles (EVs), India too is gearing up for an electric revolution, with companies like Tata Motors and Mahindra Electric driving local production of EVs. The government’s focus on green mobility through the FAME initiative is part of a broader effort to reduce carbon emissions and decrease reliance on fuel imports. Technological advancements, including automation, connectivity, and driver assistance systems, are becoming more prevalent, further enhancing the global competitiveness of 'Made in India' vehicles.