FMCG (Fast-Moving Consumer Goods):
FMCG (Fast-Moving Consumer Goods): FMCG refers to products that are in high demand and sold quickly at relatively low cost, such as food, beverages, toiletries, and cleaning supplies. These items are essential for daily living and are often purchased frequently by consumers. FMCG companies focus on producing goods that meet consumer needs while ensuring affordability and availability. Because these goods move rapidly through supply chains, effective marketing and distribution strategies are critical for their success. Brand loyalty, packaging, and quality are key factors that influence consumer choices in this sector.
